Watches in movies
Seeing the right watch on the right character is far more compelling than any ad
I used to smoke.
I started smoking as a teenager. And the reason is twofold: John McClane and Martin Riggs. Having devoured Die Hard and Lethal Weapon two or three times in the cinema then ad infinitum on VHS, it was clear to me that smoking would make me cool, attractive and heroic. As so began a lifetime of poor lifestyle choices.
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